Path A / Manual validationHuman test before systems.
Best first move when learning buyer questions matters more than list size or revenue. Hermes may prepare the message and feedback sheet; Tim approves and handles any sharing.
Tim approval fieldsAudience, exact wording, delivery method, feedback questions, where responses are logged.
What Hermes can prepareOne-page script, objection log, readme, feedback scorecard, local delivery checklist.
Signal to measureReplies, confusion, requested examples, objections, which manual/day creates interest.
Blocked: sending, posting, DMs, account actions
Path B / Free lead magnetEmail-download test.
Best when building a list is the priority. Only safe after Tim approves provider, privacy/unsubscribe language, delivery behavior, deployment, and analytics/click tracking.
Tim approval fieldsEmail provider, sender identity, privacy/unsubscribe copy, delivery email, public URL, analytics scope.
What Hermes can prepareLanding copy, thank-you copy, delivery email draft, privacy checklist, QA script.
Signal to measureVisits, opt-ins, download completion, replies/questions, unsubscribes, source clicks.
Blocked: email capture, provider account, deploy, analytics
Path C / Paid productLow-ticket checkout test.
Best when revenue validation matters more than reach. Only safe after price, refund/terms, support, checkout platform, tax/KYC/payment, and delivery testing are approved.
Tim approval fieldsPrice, platform, refund/terms language, support inbox, delivery test, payment/tax/KYC owner details.
What Hermes can prepareListing copy, FAQ, fulfillment email, support macros, no-hype proof blocks, launch QA checklist.
Signal to measureCheckout views, purchases, support questions, refunds, objections, first-user completion feedback.
Blocked: checkout, payment, listing, tax/KYC, terms acceptance