Exact wordsQuote first.
Copy the approved non-private phrase exactly. Mark whether it was confusion, objection, interest, feature request, or purchase/download ask.
InterpretationTranslate second.
Write what Hermes thinks the quote means, clearly separated from the quote. Never present interpretation as customer language.
Page editChange one surface.
Choose headline, lede, sample, FAQ answer, manual-validation script, public copy pack, or launch brief. Avoid rewriting the whole system.
Proof statusLabel evidence honestly.
Use: fictional sample, reviewer confusion, purchase signal, approved quote, or verified proof. Most early rows are not proof.
Next testRetest or queue.
Decide: revise and retest, add FAQ, improve sample, queue lead magnet, queue paid product, or wait for more feedback.
Approval gateKeep systems off.
No email capture, checkout, analytics, deployment, outreach, account setup, terms acceptance, payment/tax/KYC work, or public listing from this worksheet.