Market truth
Collect exact questions, objections, alternatives, triggers, and language from public sources and approved conversations.
Artifact: customer-language ledger
Marketing is not a content calendar. It is the operating loop that learns who cares, sharpens the offer, proves the promise, distributes useful evidence, captures the signal, and improves from the result.
The eight marketing lanes
Positioning
Name the buyer, urgent problem, smallest useful promise, proof available now, and why this route is different.
Artifact: positioning brief
Proof library
Store demonstrations, screenshots, test receipts, source links, FAQs, before/after process maps, and permission status.
Artifact: proof inventory
Content routes
Turn one source into a useful answer, comparison, checklist, demonstration, objection reply, and next-step artifact.
Artifact: source-to-six router
Distribution
Choose channels by audience behavior and asset fit. Adapt natively; do not paste the same caption everywhere.
Artifact: channel job map
Capture
Give each page or post one useful next action: checklist, guide, reply, booking, audit, or tool.
Artifact: CTA and destination map
Nurture and sales
Track the question, fit, objection, next action, and follow-up date. AI may draft; a human reviews every customer-facing message.
Artifact: signal-to-follow-up board
Measurement
Review qualified questions, saves, replies, conversion steps, booked outcomes, corrections, and content production cost.
Artifact: weekly marketing memo
A six-role AI marketing desk
| Agent role | Job | Inputs | Human gate |
|---|---|---|---|
| Scout | Find questions, releases, competitor proof, and channel signals. | Public/approved sources | Approve sources and research scope. |
| Strategist | Map buyer, problem, offer, angle, and channel job. | Customer-language ledger | Approve positioning and claims. |
| Maker | Draft guides, posts, emails, diagrams, landing pages, and scripts. | Approved brief + proof | Approve final expression. |
| Repurposer | Adapt one approved source into channel-native drafts. | Approved master asset | Approve every platform payload. |
| Inspector | Check sources, claim classes, brand, accessibility, links, and CTA. | Draft + requirements | Human accepts corrections. |
| Analyst | Summarize performance and recommend the next test. | Approved aggregate metrics | Human decides strategy and spend. |
Channel jobs: one system, different work
Search / websiteAnswer durable, high-intent questions with sources and a useful next action.Search tools
YouTubeTeach or demonstrate a complete problem with enough depth to build trust.Video workflow
TikTok / Reels / ShortsLead with the useful mistake, proof, or changed fact; route to a real artifact.Content Engine
X / LinkedInPublish concise operator insight, diagrams, evidence threads, and informed point of view.Scheduling tools
EmailDeepen the relationship with useful sequences, not constant promotion.Email systems
Reddit / communitiesResearch language and answer honestly inside community rules. Do not hide promotion.Editorial standard
The claims ladder
Stronger evidence
- Current first-party documentation.
- A recorded internal test with conditions.
- Independent reproduction with visible evidence.
- Creator demonstration, clearly labeled.
- Inference, clearly labeled.
Do not publish as fact
- Unverified earnings or conversion claims.
- “Best” without a defined job and metric.
- Guaranteed ranking, revenue, health, lending, or investment outcomes.
- AI-generated customer stories or testimonials.
- Current price, access, or limits not rechecked today.
The first 30-day marketing flight plan
Copy-ready operating prompt
Help me run a proof-first marketing cycle for [business]. Use only the approved sources I provide. Return: customer questions, positioning brief, proof inventory, six content routes, channel-specific drafts, one useful CTA and destination, follow-up handoff, claim ledger, caveats, QA checklist, and the next smallest experiment. Classify material claims as primary source, internal test, creator claim, inference, or uncertain. Do not invent results, customers, quotes, prices, access, or experience. Do not post, schedule, send, spend, create accounts, or change records.
Research signal, not proofA ranked public-video sample and Reddit discussions repeatedly emphasized lead follow-up, clear business instructions, human-reviewed content, local discovery, and narrow agent jobs. Those sources shape the guide queue; current platform facts and setup steps still require first-party verification.
Build the marketing operating file.
The workbook turns these lanes into one source ledger, proof inventory, channel map, and weekly decision memo.