# StackPilot AI Marketing Operating Workbook

## 1. Customer-language ledger

| Exact question or phrase | Source URL / approved note | Date | Problem | Trigger | Alternative tried | Claim class | What we still do not know |
|---|---|---|---|---|---|---|---|

## 2. Positioning brief

- Buyer:
- Painful workflow:
- Trigger moment:
- Smallest useful promise:
- Proof available now:
- Important limitation:
- Useful next action:
- Why this route is different:

## 3. Proof inventory

| Proof asset | What it demonstrates | Source | Permission | Current? | Claim class | Reusable routes |
|---|---|---|---|---|---|---|

## 4. Source-to-six router

For one approved source, draft:

1. Durable answer or guide.
2. Short proof-first video.
3. Native X/LinkedIn summary or diagram.
4. Email lesson.
5. FAQ or objection reply.
6. Checklist, worksheet, calculator, or job card.

## 5. Channel job map

| Channel | Audience behavior | Asset job | Native format | CTA | Human approver | Current platform fact checked? |
|---|---|---|---|---|---|---|

## 6. Signal-to-follow-up board

| Signal | Person/account | Question | Fit | Objection | Draft next step | Human approved? | Follow-up date | Outcome |
|---|---|---|---|---|---|---|---|---|

## 7. Weekly marketing memo

- Useful questions received:
- Saves/shares/replies that indicate intent:
- Conversion steps completed:
- Booked or qualified outcomes:
- Corrections made:
- Production time/cost:
- Best route to repeat:
- Route to improve:
- Route to pause or kill:
- Next smallest experiment:

## Approval rule

AI may prepare research, drafts, analysis, and QA. Human approval is required before publishing, scheduling, sending, ads, spending, account changes, customer contact, external record writes, or regulated claims.