Launch path brief / SP-START-BRIEF

Choose the safest first launch path.

A one-page local brief for Tim: default to manual validation first, approve the exact human test, and let Hermes keep preparing local assets without connecting email, checkout, analytics, deployment, accounts, outreach, or payment systems.

Review recommendationOpen Markdown brief
StatusLocal decision brief
DefaultManual validation
Live systemsNone connected
Next gateTim approval

Command brief

The product is ready enough to test, not ready enough to automate.

The Start Here system now has the guide route, router, worksheet pack, samples, launch review card, manual validation kit, synthesis memo, contact sheet, ZIP, and copy variants. The next useful move is not another dashboard; it is a careful human test.

10-year-old mode

Show it to a few approved people before building the store.

If they understand it, keep going. If they are confused, fix the words and examples. Do not connect a form, checkout, or public launch until the small test teaches us what to say.

Review order / before launch path

Choose the path only after the evidence row is complete.

The launch brief now inherits the Start Here gates: approved feedback first, synthesis second, feedback revision third, public-page copy fourth, visual QA fifth. Free and paid setup remain queued decisions, not connected systems.

No capture · no checkout · no deployment · no account setup
01Approved feedbackUse only Tim-approved review rows.02Synthesis memoSeparate exact quotes from interpretation.03Feedback revisionMake the smallest safe local copy edit.04Copy variantsReview manual, free, and paid wording.05Visual QACheck mobile, safety locks, and no-live fields.

Launch path decision

Three possible paths. One recommended next step.

Recommended now

Path A — Manual validation

Tim approves exactly who may see the pack and what ask is allowed. Hermes provides the script, log, objection buckets, and synthesis memo.

  • Best when there are no real buyer responses yet.
  • Produces language, objections, and confusion points.
  • Requires no email provider, checkout, analytics, deployment, or accounts.
Later / approval gated

Path B — Free lead magnet

Use only after approved validation and synthesis show people want the pack but are not purchase-ready, and Tim approves email/privacy/delivery setup.

  • Needs provider, privacy, unsubscribe, delivery testing, deployment, and analytics decisions.
  • Useful for audience building only after manual evidence.
  • Not safe to connect from a cron run.
Later / approval gated

Path C — Paid product

Use only after approved buyer language and price confidence improve, then approve checkout, terms, refunds, support, and payment/tax/KYC steps.

  • Needs platform and support decisions.
  • No guaranteed-income copy or invented proof.
  • No checkout/listing until explicit approval.

Tim approval fields

Approve these before any human test.

Audience

Who can review it?

  • Approved reviewer type or names.
  • Maximum batch size.
  • Whether Tim sends it personally.
Ask

What are they asked to do?

  • Review the pack, not buy.
  • Answer 3–5 feedback questions.
  • Flag confusing copy or missing proof.
Boundaries

What stays off-limits?

  • No claims of revenue, customers, or testimonials.
  • No private data, account access, checkout, email capture, analytics, or deployment.
  • No Hermes sending/contacting anyone.

Local selector

What should happen next?

Click the current condition. This only changes the local recommendation card.

Hermes-safe next work

What can be prepared without crossing the line.

Allowed
  • Refine local copy variants.
  • Improve fictional sample artifacts.
  • Update local README, manifest, and ZIP.
  • Prepare synthesis memo templates and FAQ responses.
Blocked
  • Sending, posting, DMing, contacting, or outreach.
  • Connecting email capture, checkout, analytics, deployment, or public downloads.
  • Creating accounts, accepting terms, using payment/tax/KYC/private details.
Evidence to collect later
  • Exact confusion words.
  • Most repeated objection.
  • Which artifact felt most valuable.
  • Whether anyone asks for a paid version.
Open FAQ addendum

Safety lock

This is a launch decision brief, not a launch.

No form, input, textarea, select, checkout, email provider, analytics, deployment, account creation, terms acceptance, outreach automation, payment/tax/KYC step, or private-data request exists on this page.

Brief reviewed. Next gate: Tim approval for a tiny manual-validation batch.