Source
Approved notes, public sources, reviewed FAQs, allowed service/process materials, and fictional/private-free examples.
Product wedge
Lead magnets should come from the agent’s real operating system — not random caption prompts.
The valuable artifact is not another “10 tips” PDF. It is a local, reviewed, source-aware guide assembled from the Realtor’s approved meeting prep, homeowner content, and trusted-resource categories. The result can later become a landing page, PDF, open-house handout, nurture email, or social carousel — but this prototype deliberately stops before publishing, sending, collecting emails, running ads, or connecting accounts.
Shape
Choose buyer, seller, homeowner, resource, or appointment follow-up guide type.
Draft
AI organizes sections, checklists, plain-English explanations, and calls to ask the agent questions.
Review
Human verifies claims, fair-housing-sensitive wording, pricing/market language, vendor names, permissions, and disclosures.
Decide
Human chooses whether to publish, send, print, advertise, gate, or discard. AI does not distribute.
Produce useful proof from real questions.
Repeated appointment and homeowner questions become guide sections, checklists, and FAQ drafts instead of one-off answers that disappear.
Protect the agent from risky marketing shortcuts.
The builder flags true-picture advertising, fair-housing, pricing, claims, testimonials, vendor, and permission issues before a guide leaves the local draft state.
Make follow-up feel helpful, not spammy.
Past clients and new leads can receive useful, human-approved guide assets later — after the agent approves audience, timing, wording, and send method.
Interactive guide lab
Pick the guide to assemble.
The output is a local draft brief. It does not create a form, collect an email, publish a landing page, send a PDF, run an ad, or update any CRM.
Guide ingredients
The builder uses hub objects that already have review gates.
Each ingredient carries an approval status, source note, and “do not publish until checked” marker. This is how StackPilot can be useful without pretending AI is a licensed professional, compliance officer, lender, lawyer, or brokerage.
Review checklist
Every guide gets a red-team pass.
FactsWhich facts are sourced, current, and approved? Which are placeholders?
ClaimsDoes the guide imply rankings, guaranteed outcomes, savings, appreciation, rates, or urgency?
Fair housingCould location, neighborhood, school, safety, demographics, protected-class, or steering language create risk?
PermissionsAre photos, testimonials, screenshots, client stories, vendor names, and partner claims approved?
DistributionWho will receive it, why, by what channel, and after what approval?
Downloadable local artifact
Local Guide Builder worksheet pack.
Blank templates, printable HTML, and one fictional filled sample. All local, educational, draft-only, and human-approved.
Safety manifesto
AI can assemble a local guide draft. The Realtor owns the claims, compliance, audience, and distribution.
AI may prepare
Organize approved notes, create guide outlines, draft checklists, summarize public/source-safe inputs, mark missing facts, create local files, and suggest review tasks.
Human must approve
Facts, claims, legal/compliance-sensitive wording, fair-housing-sensitive language, vendor/resource names, testimonials, permissions, disclosures, publishing, sending, paid ads, forms, analytics, CRM/MLS updates, and every external action.