The problem
Most agents already have contacts. They do not have a daily decision system.
Leads scatter across inboxes, phones, open houses, portals, calendars, notes, and CRMs. The leak is not storage. The leak is missed timing, stale trust, weak prep, and generic follow-up.
Today’s Money List
5–12 people or opportunities worth reviewing today, with why-now reasoning and safe next moves.
Relationship Review
A weekly operating rhythm for past clients, referral sources, stale opportunities, and warm-but-quiet leads.
Approval Queue
Drafts, content, vendor recs, public claims, and market language wait for human review.
MVP loop
One control room. Five paid habits.
Today
A ranked Money List with reason codes, safe next action, and draft/prep availability.
Relationships
CRM-lite records focused on promises, last touch, next move, and useful notes — not field overload.
Draft Desk
Review-only drafts, call prep, recaps, facts-to-verify, and approval receipts. Nothing is sent by the app.
Relationship Review
A weekly pass through stale leads, promises, past-client value touches, parked contacts, and risk flags.
Settings / Data
Manual entry, CSV preview, export, review cadence, safety lock, and portable local records.
Deferred labs
Referral Hub, Guide Builder, Content/Ad Lab, team features, and integrations wait until the Money List habit validates.
Safety manifesto
We do not automate trust. We prepare you to earn it.
This is the differentiator. The product is intentionally restrained: no auto-send, no mass outreach, no MLS writes, no CRM writes by default, no ad launch, no public posting, no legal/pricing/fair-housing-sensitive claims without review.
Blocked in MVP
Auto-send, scraping, social posting, ad spend, CRM/MLS/transaction writes, unsupported public claims, vendor recommendation without verification.
Weekly rhythm
Make the habit obvious.
Stale contacts + appointment prep.
Past-client value touches.
One local proof asset.
Buyer/seller conversation prep.
Relationship review + next week’s Money List.
Pricing concept
Validate one Pro habit before expanding the suite.
Founding Realtor beta
First 10–25 testers for 3 months, only with weekly feedback on Money List use, draft/prep review, and Relationship Review completion.
Realtor Hub Pro
The intended MVP package: Today’s Money List, Relationships, Draft Desk, Prep/recap, Weekly Review, Approval Wall, CSV/import/export, 1 workspace, no live integrations.
Deferred tiers
Starter and Team plans stay off the first paid test unless beta evidence proves price resistance or team permissions are the real blocker.