Today Board
Today’s Money List
Prioritized from urgency, relationship value, last touch, appointment timing, and proof/content opportunities. Fictional sample data.
Why this screen wins
It starts with action, not data entry.
A CRM stores names. This board forces every useful relationship into a next action or a parked reason.
AI boundary
Review-only by default.
Drafts do not send. Vendor referrals need verification. Public claims need proof.
Weekly rhythm
Relationship Review
Monday: stale sphere. Daily: hot follow-ups. Friday: proof/content + referral hub cleanup.
Relationship CRM Lite
Every contact needs a job.
Simple enough for solo agents: hot lead, nurture, past client, referral partner, vendor, neighborhood source, or parked.
AI Draft Desk
Drafts that know why they exist.
Human step: edit in your voice, confirm the context, then send manually if appropriate.
Referral Hub
Trusted local resources become part of the service.
The agent-owned directory for turf, cleaners, movers, inspectors, repair, lenders, insurance, staging, photography, and community helpers.
Artificial turf / low-maintenance yards / West Valley candidateverify
Seller prep / rental turnover / needs proof and service areaverify
Buyer resource / not client-recommended until verifiedblocked
Prep Desk
Turn messy notes into appointment briefs.
Buyer consults, seller consults, showings, listing prep, open-house follow-up, and referral conversations get a source-based brief before the Realtor walks in.
Content + Ad Lab
Use real questions as the source.
Calculator Builder
Personalized guide tools.
Safety Wall
The product is proud of what it refuses to do.
Approval gates are visible in the app — not hidden in legal copy. AI can prepare; the Realtor decides.
Weekly Relationship Review
Monday money list. Friday trust review.
The habit loop is the moat: small, specific review lists that prevent missed referrals and relationship decay.
Monday
Stale + urgent
Review stale contacts, appointment prep, hot buyers/sellers, and missed promises.
Wednesday
Proof asset
Turn one real client question into a local FAQ, guide section, or follow-up note.
Friday
Relationship audit
Three people to thank, three to help, three to revive, one to stop chasing.
Starter
$39/mo
Today’s Money List, CRM Lite templates, weekly relationship review, follow-up field kit, approval checklist.
Realtor Hub Pro
$89/mo
AI Draft Desk, Referral Hub, Appointment Prep Desk, Local Guide Builder, Content/Ad Lab, Approval Gates.
Team
$249/mo
Team Money List, shared resource library, admin approval lanes, agent scorecards, broker review packet.
Why they pay
Recover one missed opportunity and the subscription pays for itself.
Position around fewer missed follow-ups, warmer past clients, easier appointment prep, and more useful local proof — not magic AI.