# Start Here Lead-Magnet Readiness Draft

Status: local no-capture planning sheet. Do not connect email capture, analytics, deployment, public download gates, account creation, terms, checkout, payment, or outreach until Tim approves.

## Purpose

Prepare the Start Here 7-Day Worksheet Pack for a possible future free lead-magnet path without opening any live systems. This sheet reviews the promise, value preview, privacy/delivery checklist, first metric, and approval gates.

## Draft landing copy

- **Product name:** StackPilot Start Here — 7-Day Worksheet Pack
- **Headline:** Build the first operating folder for an AI-assisted one-person business.
- **Subhead:** Seven short worksheets help a beginner choose the buyer, offer, stack, agent job, content route, customer tracker, and delivery checklist before automating anything risky.
- **CTA draft:** Send me the worksheet pack
- **Trust line:** No passive-income claims, no auto-posting, no fake proof, no account setup — just the first files to make the business visible.
- **Microcopy draft if a list is later approved:** Receive the Start Here pack and occasional StackPilot field notes. No spam, clear unsubscribe, no data resale.

## Value preview before any email ask

1. Show what the reader finishes: buyer map, offer one-liner, stack map, agent job card, proof/content route, customer tracker, delivery checklist.
2. Show one fictional filled sample clearly labeled as fictional teaching material, not proof or validation.
3. Show the proof-safety ladder: fictional sample, hypothesis, private note, permissioned proof, source-backed proof, forbidden fake claim.
4. Show the approval-gate rule: AI drafts and organizes; humans approve public, paid, customer-facing, account, private-data, and irreversible actions.

## Privacy and delivery checklist before any capture system

- [ ] Tim chooses the launch path: manual validation, free lead magnet, paid product, or wait.
- [ ] Tim approves the email provider and any account creation/terms.
- [ ] Sender identity, support route, unsubscribe language, and privacy language are approved.
- [ ] Download delivery is tested after a platform is approved.
- [ ] First metric is selected before launch: visits, download attempts, opt-ins, replies, objections, or manual feedback.
- [ ] No analytics/click tracking is connected until approved.
- [ ] No checkout/payment/KYC/tax/legal/identity details are entered.

## Proof and claim guardrails

Allowed in a future public page after review:
- Blank worksheets.
- Local product screenshots.
- Fictional samples labeled as fictional.
- Safety gates and approval rules.
- Honest preview copy.

Forbidden without real evidence and Tim approval:
- Fake customers.
- Fake testimonials.
- Fake revenue.
- Fake screenshots.
- Fake logos.
- Unsupported validation claims.
- Case studies that did not happen.
- Private customer data.

## Stop rules

- If a beginner cannot explain who the pack helps and what it creates, improve the local page before connecting capture.
- If the sample looks like fake proof, relabel or remove it.
- If the first metric is not chosen, do not launch.
- If privacy, unsubscribe, delivery, support, or account approvals are missing, do not connect email.
- If real feedback does not exist yet, prefer manual validation and offer-readiness review before list-building.

## Hermes-safe work

Hermes may draft local copy, organize this checklist, update the ZIP/contact sheets/verifier, and prepare review materials.

Hermes may not publish, deploy, send, contact, buy, create accounts, accept terms, connect email/analytics/checkout, enter private payment/tax/legal/KYC/identity details, or make public proof claims without Tim approval.