# StackPilot Start Here — Claims + Proof Safety Card

Status: local review-only guardrail. This file does not authorize publishing, selling, sending, outreach, email capture, checkout, analytics, deployment, account creation, terms acceptance, marketplace listing, or use of payment/tax/KYC/private identity details.

## Purpose

Before the Start Here pack becomes public, every headline, CTA, sample, FAQ answer, launch page, listing, and reviewer script needs a simple proof check. The goal is not to make the copy timid. The goal is to keep the product believable: say what the pack actually helps a beginner do, and block anything that sounds like fake proof or guaranteed income.

## The four-label proof system

Use one label beside every strong claim.

1. **Instructional claim** — safe when it describes what the worksheet teaches or asks the reader to do.
   - Safe example: “Build one buyer map, one offer one-liner, and one safe AI job card.”
   - Do not turn it into: “Build a profitable AI business in seven days.”
2. **Fictional sample** — safe when clearly labeled as a made-up teaching example.
   - Safe example: “Fictional bookkeeping-cleanup sample showing what done looks like.”
   - Do not turn it into: “Case study,” “client result,” “testimonial,” or “proven example.”
3. **Observed feedback** — only usable after Tim approves exact, non-private manual-validation rows.
   - Safe example: “Three reviewers said the route order made the first step clearer.”
   - Do not summarize private feedback or invent market proof.
4. **Verified outcome** — only usable when the underlying result, source, and permission are documented.
   - Safe example: “One approved buyer purchased the paid pack on DATE through CHANNEL.”
   - Do not imply revenue, customers, conversion rate, or demand before it exists.

## Red-flag phrases to remove

Replace or block these before launch:

- “passive income”
- “guaranteed”
- “proven to make money”
- “automated business in a week”
- “AI runs your business for you”
- “set and forget”
- “case study” unless it is a real, approved case study
- “testimonial” unless it is a real, approved testimonial
- “customers love” unless customers actually said it and permission exists
- “best” or “#1” without a defined source and comparison method

## Safe replacement language

Use these instead:

- “local worksheet route”
- “beginner-safe field manual”
- “draft and organize before automating”
- “fictional filled sample”
- “manual validation first”
- “human approval before public, paid, customer-facing, account, or private-data actions”
- “helps you create the first operating files”
- “review-only launch path”

## Launch copy preflight

Before a public page, product listing, email, or post uses the Start Here pack, check:

- [ ] The main promise is about finished artifacts, not guaranteed revenue.
- [ ] Every sample is labeled fictional unless real proof is approved.
- [ ] No proof, testimonial, customer, screenshot, or revenue claim is invented.
- [ ] Human approval gates are visible before publish/send/contact/buy/deploy/account/payment/private-data actions.
- [ ] Manual-validation language says Tim chooses reviewers and sends manually.
- [ ] Price/value claims are conservative and tied to what the buyer receives.
- [ ] Any real feedback is copied exactly, non-private, approved, and source-labeled.

## Decision rule

If a claim cannot be labeled as instructional, fictional sample, observed feedback, or verified outcome, rewrite it or remove it.