# StackPilot AI Marketing Reality Check

Use this before adopting an AI marketing idea from a post, video, vendor, or consultant.

## 1. Name the business job

- The customer or business problem:
- The current manual process:
- The smallest useful improvement:
- What will not be automated:

## 2. Approve the inputs

- Public or owned sources:
- Customer data involved:
- Permission and retention status:
- Information the AI must never receive:

## 3. Classify every important claim

Mark each claim as one of:

- current first-party documentation;
- recorded internal test;
- independently reproduced result;
- creator or vendor claim;
- inference;
- unknown.

Claim:
Class:
Source:
Conditions:
Caveat:

## 4. Check platform and customer rules

- Does this selectively request only positive reviews?
- Does it hide sponsorship, automation, or impersonation?
- Does it contact someone without appropriate consent?
- Does it scrape or reuse data without permission?
- Does it make regulated, financial, health, legal, lending, or insurance claims?

## 5. Define the human gate

- AI may safely prepare:
- A human must approve:
- Rollback or stop condition:
- Log or receipt retained:

## 6. Define observable measurement

- Baseline:
- Test window:
- Primary signal:
- Quality or safety signal:
- Cost:
- Keep, improve, pause, or stop rule:

## Final decision

- Adopt now:
- Run a bounded test:
- Research first:
- Reject:
- Reason: